Tuesday Tip: Menopause Marketing 🤔
Joe wicks recently caused a bit of a stir (again) for posting two ‘menopause’
Workouts. Before I start let me just say that whatever your views on Joe wicks there’s no denying a lot of his content has got adults and children exercising and losing weight and that’s great! But… this latest workout highlights a really common issue at the moment. ‘Menopause’/ ‘peri menopause’
is the new buzz word in health and fitness and every Tom, Dick and Harry (*Joe) is jumping on the bandwagon and marketing their products for menopausal Women.
No one is denying that there are a variety of menopausal symptoms that can make losing weight or exercising harder. No one is denying that these symptoms have historically been overlooked. But… the truth is (and multiple studies confirm) that there are no fundamental differences when it comes to what you need to lose weight in peri menopause/menopause. You need a calorie deficit and you need to be strength training alongside other cardiovascular exercise. Just as you do throughout your entire life – as a woman or man.
The symptoms that make it harder are a completely separate issue and need addressing – by medical experts and endocrinologists- not social media fitness professionals. There’s too much to include in one caption but NONE of the processes of menopause actually affect the basic biological principles and laws of thermodynamics. Yes you store fat in different locations, yes you’ll lose some muscle mass, yes your protein requirement goes up (a little) , yes tiredness and brain fog will make it harder to stick to a calorie deficit and exercise but it doesn’t change the basics.
You do not need a specific workout and certainly not a specifically low impact’ one. Midlife women aren’t ill or in need of low impact workouts anymore then any other person. They definitely don’t need ‘special’ workouts or diets. I work with countless menopausal women, many of whom have never been stronger or fitter in their lives. And the reality is I would give the same workout to a woman in her 20s or 30s as I would do a woman in her 40s or 50s! The exercises are all the same. Of course we may have to modify workouts but this is the case for ALL women of any age. It’s not menopause specific. Yes we may want to prioritise strength workouts but again that applies to all women (and men!).
I’m so sick of people trying to make money out of menopause just because it’s trendy. So instead of spending your money on menopause diets/workouts/plans/ supplements if you really want to spend money on it then use that money to see a private consultant endocrinologist/medical expert in menopause who is actually qualified to help you. Not someone who isn’t qualified making money out of it.
Happy Tuesday 🤗 xx



