The ‘health’ halo effect 😇….
The “health halo” effect is something we all fall prey to. It’s the perception that certain foods are better for you than others due to their perceived health benefits. Usually terms like “organic”, “plant based”, “high protein”, “contains one of your five a day” are used on the packaging and there’s an assumption that this means they’re the best choice.
Now before anyone reacts – I’m not suggesting a Mcdonalds cheeseburger is a “healthy” option, nor am I suggesting it’s got more health benefits than the Biona Black bean and cashew burger. They’re both very different nutritionally, and they both taste very different too. But for many people trying to lose fat or weight they might naturally assume that instead of having a cheeseburger for lunch, they’d be better off having the Biona burger. However in actual fact that “healthy” burger has more calories and fat than the cheeseburger, and less protein. The cheeseburger is also lower in salt. The Biona burger doesn’t include the bun and other extras (including cheese) either so you’d be looking at perhaps another 300 or more calories on top (and the associated extra fat and salt).
So if you needed a quick lunch, and really fancied a cheeseburger, you’d be far better off just having one. I’m certainly not suggesting your whole diet be made up of “junk food”, but it’s important to be wary of these marketing ploys which make you perceive things as being “healthy” and therefore lower calorie and helpful for weight loss. At the end of the day, as always, it comes down to calories. If you want to lose fat or weight, then you need to be at a calorie deficit. And it’s important to still have foods you enjoy as part of an overall balanced diet. So have the cheeseburger for lunch if you want it, and then have a dinner with a range of whole foods and vegetables etc.
Be curious about what you’re putting in your body, look at the nutritional labels on food and don’t always assume the branded “health” food is the best choice.