‘The reduced sugar myth….’ 🍫
Sugar is often vilified as the cause of all health issues and as a result many companies have latched on to the idea that people are keen to reduce their sugar consumption. Now whilst sugar in excess amounts is undoubtedly not good (no nutrient in excess is) normal amounts of sugar in the diet are absolutely fine. However if you’re diabetic or trying to reduce your reliance on sugary snacks then it may be sensible to opt for some lower sugar options.
If you’re trying to lose weight (fat) then you may also decide to reduce sugar consumption. Many people equate lower sugar to mean lower calorie and would therefore go for the reduced sugar option in the belief that it would help them lose weight. In this example the actual difference is pretty insignificant.
A standard Cadbury Dairy Milk contains 534 cals per 100g, whilst the reduced sugar version contains 503 cals – a reduction of 31, which is unlikely to result in weight loss. Yes, every little bit counts, but the expectation would probably be that it was much lower and therefore you may eat a larger portion, or expect bigger fat losses from this small change.
Cadbury’s are undoubtedly aware of this as they’ve made their standard bar size for the reduced sugar option a smaller size – 85g rather than the usual 110g of a normal dairy milk. So at first glance you’d assume it was a lower calorie option. It’s not really – it’s just a smaller bar! Clever eh?
So if you’re trying to reduce your calories and are going for the reduced sugar versions of things you love just take some time to check the calories and portion sizes and see if there really is a difference. If you enjoy the reduced sugar option and it helps to keep you on track then go for it! But don’t pay more for a marketing ploy when you don’t need to. Enjoy the chocolate you like, in moderation, as part of a balanced diet 🤗