Tuesday Tip: Avoid the Protein Hype 🍞
Protein enhanced products are everywhere now – protein chocolate, protein porridge, protein crisps…. but is there really any benefit? Or is it just a marketing ploy?
Protein is important for muscle repair and growth so it’s vital for those wishing to build lean muscle. It also helps to keep you fuller for longer, so can aid in weight loss as it means you’re less hungry, and less likely to overeat. This has lead to widespread hype and a proliferation of protein-enhanced versions of existing products. These obviously appeal to people interested in weight loss and fitness but are they really worth the calories?
Well in most cases, no they’re not, and you’d be better off making different choices for those calories. Just because the word “protein” is on the side doesn’t instantly make it healthy, or low calorie (in fact in most cases they’re higher in calories) and often not even a great choice for protein content either!
For example in a special K Protein bar you would get 4g protein, 123 cals and 6 g of sugar… great … but a slice of bread will give you 5g protein for only 95 cals and 2g sugar (and at 5% of the price!). If you wanted to get a typical serving of 25g protein you’d have to have 6.25 bars, nearly 770 cals and 37.5g sugar!! Other examples – branded protein smoothies provide about 8g protein, 220 cals and 33g sugar, Snack packs (e.g graze) give about 7g protein, 130 cals and 1g sugar whereas a glass of semi-skimmed milk is 13g protein, 180 cals and 17 g sugar, and a packet of salted peanuts is 8g protein, 171 cals and 1g sugar etc
So if you enjoy these products – then go for it! But if you’re consuming them because you think they’re healthier or better for you due to the protein content then you’d be far better off saving your pennies and calories and just having a piece of toast instead!
Happy Tuesday – Enjoy your toast 🤗